Lately, the concept “Social Commerce” has risen and been forcing retail brands to expand their sales channel to social media platforms. We see the transformation of the ways of doing business on social media: from the old “Inbox me” comments, to group buy, to Facebook Shops and Instagram Shopping now,
On your path to entrepreneurship, are you still looking for an online shop platform? With the rise of ecommerce, sellers with good products often use ecommerce websites as their sales channel. Among the many ways to start an online shop, sellers often stagnate in the selection stage. As for you
Ecommerce has long been the channel of choice for emerging entrepreneurs. With the many ecommerce channels and online shop platforms available on the market, there are these considerations as you choose one of these channels to open a shop: the longevity of these channels, developmental outlook, etc. In fact, if
Facebook Pixel is a piece of code placed on a website that records customer behavior on the website and provides Facebook with advertising tracking data. In the omnichannel virtual consumer market, the customer path is becoming more and more fragmented. Brands must track customers’ shopping behaviors more granularly and in-depth
Without consumer data to track, will sellers still advertise? At last year’s WWDC(2020), Apple introduced the “anti-tracking” feature to arrive with the newest iOS 14 operating system, and this announcement seems to be a heavy blow to the digital advertising industry. If you are a Facebook advertiser, you may have
Besides getting the sales performance report on daily transactions, orders, and top-selling products from SHOPLINE’s admin panel, Google Analytics is also a powerful tool for merchants to get data on web traffic, while you can use Google Adwords and Facebook to get insights from ad spending and ad performance. Although
How to run a successful e-commerce website with a high conversion rate is the million-dollar question. Besides great products, a visually attractive website, catchy headline, and intriguing copy, what else is needed to boost your website conversion? One of the keys lies in A/B testing. What is A/B testing? A/B
We hope couples can enjoy the pleasure of sex in a safe and joyful environment. However, due to the awkwardness, customers just want to get over with the process of buying condoms as soon as possible, sometimes I wonder if they know what they’re buying.” Said Ashish.
Once you’ve made a good product or service, before marketing it to the world, you have to define who’s most likely to buy your products, they are your target audience. Having a clearly defined target audience can save you a lot of money and marketing resources for your brand. Besides,
