According to HubSpot, almost 80% of marketers have seen an increase in email marketing. It’s constructive for e-commerce businesses in acquiring customers.
Running effective Electronic Direct Mail (EDM) marketing is one of the best ways for online store merchants to increase conversion rates and sales.
2023 has already begun, so in the new year:
- What email marketing trends should be focused on?
- What kind of emails should you be sending to your customers?
- How to maximise email marketing campaigns
Whether you’re a seasoned marketer or just starting out, mastering email marketing is crucial. With its wide reach, affordability, and effectiveness, email marketing remains a valuable tool for businesses. To help you stay ahead of the game, we’ve put together a collection of 2023 email marketing campaign ideas that will keep your campaigns fresh, engaging, and on-trend.
Table of content
- SmartPush – New and upgraded email marketing
January represents new plans, offering the perfect opportunity to push new products and healthy lifestyles/exercise. Chinese New Year is one of the most important festivals and also an unmissable opportunity with a surge in demand for food, clothing, gifts, festive decorations and other products.
Meanwhile, with Australia Day coming up, merchants can use SmartPush to segment and filter customers in the Australian market and send them a national day-themed email to promote outdoor products such as flags, clothing with appropriate elements and BBQ gear.
|Note: Australia is in summer in January, so be aware of your product selection.|
For Valentine’s Day, please pay more attention to the following two aspects:
- Gift Attributes: The fever for Valentine’s Day is already creeping up in January, so merchants need to push out recommended gift lists in advance, and the recipients of gifts should include lovers, family members and friends.
- Self-focus: More and more singles will buy gifts for themselves to feel the love.
Meanwhile, many European countries and regions will host carnival parades in February, so clothing and accessories merchants should take advantage of this marketing opportunity.
The biggest holiday hotspot in March is International Women’s Day. Sending emails on that day with a festive or discount subject will achieve the best marketing results. Businesses can also discuss women’s self-love and confidence to create a “women-friendly” brand image, thereby attracting more female consumers.
Furthermore, the northern hemisphere will be in a spring marketing atmosphere in March, so the email subjects of spring new arrivals, spring trends and spring camping (for the outdoor category) are also popular.
Easter is an unmissable marketing opportunity, with a surge in demand for food, clothing, gifts, flowers, greeting cards and other products. Emails could focus on family or children marketing scenarios and highlight surprising discounts on Easter eggs, Easter bunnies, lilies and other Easter-related items to stimulate customers’ purchase desire!
April Fools’ Day and Earth Day in April are equally well suited to email marketing.
- April Fool’s Day: Surprise promotions that will never fool you!
- Earth Day: Eco-friendly products, green sports products (bicycles, sportswear, etc.), corporate social responsibility and environmental concepts (for branding).
Also, don’t forget your Muslim customers with your best wishes.
In May, every worker is most honourable. On Labour Day, bouquets of flowers, office equipment and household products will be the best choices for gifts.
Are you ready for Mother’s Day gifts? Parent-child outfits, greeting cards, everlasting flowers, accessories and customised handicrafts (POD products) will all be popular. Merchants can also allow ‘mommy consumers’ to tell their own stories, deepening their emotional connection with consumers while reflecting the warmth of the brand.
Additionally, Memorial Day cannot be ignored in the US market. Prepare attractive discounts on graveside-related items, American flags, souvenirs, flowers and other products and create your own Black Friday in May!
June first and foremost belongs to fathers and children! Computer, communication and consumer(3C) products, men’s clothing and toys will be top of the gift list, followed closely by cards, books, homeware and customised souvenirs.
Meanwhile, Buddhists in Singapore gather at temples around the city on Vesak Day. Prepare an attractive discount for offerings such as flowers, candles and joss sticks.
In addition, as the northern hemisphere will enter summer in June, so don’t forget to prepare products for beach trips, summer camping, summer holidays, summer clothing, sun protection and other summer exclusive products.
July will be the peak sales month in the US market, with three market hotspots bringing strong traffic to merchants including Independence Day, back-to-school season and summer clearance, so remember to increase the frequency of email pushing in conjunction with discounts!
In addition, Independence Day is as important in the US as Black Friday. Clothing and decorations with the American flag or red, white and blue elements, and party types of equipment such as outdoor barbecue equipment, tablecloths, tableware and lighting will be very popular.
National Day is a holiday that cannot be missed which is suitable for promotional activities. Offer National Day promotions and deals during Singapore’s birthday and let your customers enjoy their National Day shopping to the fullest.
August is an important month helping us to smoothly transition from the hot summer to the cool autumn. Merchants need to prepare products in advance to meet market demand, such as the new Autumn/Winter 2023 collection, products for hiking and trekking, family travel products, back-to-school essentials, etc.
Unmissable sales opportunities in the U.S. and Southeast Asian markets in September: Warm up your campaigns with emails as early as a week before the 99 Sale! The subjects of marketing emails for the 99 promotion could focus on discounts, and coupons, gifts, full discounts, giveaways, etc. are more likely to grab consumers’ attention!
The Mid-Autumn Festival is one of the characteristic traditional festivals where food and household decorations will be greatly in demand.
10.10 super sales can be a great chance for you. 10.10 is another super shopping day (9.9) and Singles’ Day (11.11) flash sale. Although 9.9 was just a month ago, consumer demand is still high.
As an important shopping holiday, Halloween could generate a large number of orders for cross-border merchants. During the festive season, sales of categories such as clothing, accessories, footwear, jewellery, home and kitchen, beauty, personal care, outdoor sports and garden decorations will be substantial. Among these, demand for pumpkin lanterns and garlands will surge and are worthy of attention from cross-border merchants.
November will be the focus of marketing throughout the year. In November, with marketing campaigns such as Double 11, Thanksgiving, Black Friday and Cyber Monday in full swing, merchants need to prepare a sufficient volume of emails and send reminder emails to potential consumers before the campaigns to inform them of promotional products and offers in advance, furtherly increasing consumer interest and purchase intent. Merchants can also add a countdown to the email to add urgency and build momentum for the campaign.
Christmas is a key shopping season in the US and Europe. Sending festive marketing emails to customers will both enhance the emotional connection between you and your consumers and provide early buzz for your holiday promotions. Remember to showcase hot-selling products such as clothing, home decorations, toys and festive cards with Christmas elements in your emails to increase conversion rates!
New Year’s Eve is now very popular among young people. Food, clothes, alcohol and home decorations will see a boom in sales. Take this opportunity to set a new record with your hot product!
SmartPush – New and upgraded email marketing
The first powerful and easy-to-use EDM &SMS marketing tool from SHOPLINE – SmartPush is now fully upgraded!
- The new traffic package allows merchants to subscribe by email volume without sender restrictions, making EDM marketing more flexible!
- Free verification of invalid emails, 1 email costs only 0.0009 USD, effectively breaking the conversion and ROI cap!
- 60+ templates covering categories such as apparel, beauty, home and 3C, and 20+ highly available themed copy libraries, covering marketing hotspots throughout the year.
- One-click efficient email creation, segmented customer groups with a 98% delivery rate, automated reach and captured every key converting process.
- The personal 1v1 customer success experts will answer any questions you have and provide you with detailed guidance.
Start your New Year marketing plan with SmartPush, the intelligent email marketing tool, and build your powerful easy-to-use Email & SMS marketing system at SHOPLINE!