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Email marketing: How can it benefit your business?

10 January 2023
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3 minutes read

Ever wondered how you can reach and connect with your target audience easily, or even have them engage with your business proactively? Having an effective email marketing campaign can help you with this.

4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.

How can email marketing help?

By sending timely and relevant messages, you can keep your customers engaged with your products or services and encourage them to return to your website.

After all, increasing your business’ customer lifetime value can lead to increased sales and revenue. This can be especially useful for e-commerce businesses, as existing customers tend to make repeat purchases and spend more per transaction.

So if you are looking at running email marketing campaigns for your store and are not sure how you can start, why not take a look at SmartPush!

But first, what is SmartPush?

SmartPush is an email and sms marketing system that allows businesses to send personalised and targeted messages to customers. Let us take a look at how you can use Smartpush to extend your reach to your target audience with ease.

Deliver the right message to the right customer via segmentation

SmartPush allows you to segment your customer base and send messages to specific groups of customers. Segmentation can be based on characteristics such as past buying behaviour. With this segmentation, your messages will be able to reach your target customers better instead of just being sent to anyone and everyone.

Automated workflow

Manually sending out emails or messages is time-consuming and a thing of the past. With Smartpush you will be able to send out such emails or messages with prebuilt templates and even customise your own automated task flow. From welcoming new customers to abandoned checkout reminders, Smartpush has the template for you.

Campaign Templates

With a myriad of campaign templates to choose from, you will be able to fully customise your campaign look and feel to match your brand or even according to the festivities that you have planned your campaign for.

Flexible subscription plans

Subscribe to plans that suit your needs based on your volume of customers as well as emails sent per month. Additional top-up for SMS packages can be done as well if you are looking to send messages to customers on top of emails.

SmartPush is a powerful tool for businesses looking to increase customer engagement and retention, as well as drive sales and revenue. With a highly targeted and a well thought out campaign, it can be a highly effective way to reach and engage with your customers.

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