Press Release: SHOPLINE partners with TikTok to empower SHOPLINE merchants through social commerce integrations with TikTok For Business


SINGAPORE, 30 NOVEMBER, 2022 — Today, SHOPLINE, Asia’s leading smart commerce solution provider, has announced that they will be partnering with TikTok, a leading destination for short-form mobile videos to enable merchants to integrate their stores to TikTok for Business. This plugin enables merchants to tap into the power of community commerce to scale their business and engage with the community on TikTok.

This partnership sees SHOPLINE adding a range of TikTok advertising features into its platform for its merchants, including:

○  Easily connect to TikTok For Business: In just a few clicks, merchants can integrate their SHOPLINE e-commerce sites to TikTok For Business and manage all TikTok advertising campaigns within the SHOPLINE dashboard. 

○  Seamless installation of TikTok Pixel: Merchants could improve the signal match between their SHOPLINE store and product information to drive more effective conversion campaigns on TikTok and accurately attribute TikTok advertising performance.

○    Convenient catalogue sync: The TikTok for Business plugin automatically updates thousands of products from merchants’ SHOPLINE e-commerce sites to TikTok. This means they can quickly get up and running with product advertisements such as catalogue-based web commerce solutions and social selling. 

○   Drive higher-value purchases: Unlock the ability to run value-based optimisation campaigns to obtain high-quality traffic from TikTok and increase revenue.

“Our merchants are constantly looking for new and groundbreaking ways to market their products to customers and we are thrilled to partner with TikTok so that our merchants can seize opportunities to promote their products on this platform, said Regional Head of Marketing, Mandy Ang. “We look forward to continuing to work with TikTok so that we can provide the best omnichannel marketing solutions to customers, especially amidst the shift to social in retail.”

TikTok is reshaping the current retail path to purchase and transforming how brands connect with their communities to drive shopping moments through an infinite loop of discovery, consideration, purchase, review and participation (source). The #TikTokMadeMeBuyIt hashtag has also amassed more than 19.6 Billion views with products going viral. The community also amplified new product trends that resulted in items selling out in seconds. As online sellers are eager to tap into this new shopping phenomenon, SHOPLINE has recognised the immense value of integrating with TikTok For Business. 

“We’re excited to be expanding our partnership with SHOPLINE – making marketing on TikTok more accessible than ever for SHOPLINE merchants,” said Adrian Man, Director of Ecosystem Partnerships, APAC, at TikTok. “The TikTok community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention.”

The TikTok for Business Plugin is part of SHOPLINE’s broader push to equip merchants with tools to sell and engage with their customers on social media. This will complete SHOPLINE’s suite of social commerce solutions to help customers go beyond traditional selling methods to reach out to new audiences – including novel methods like live streaming and selling through social posts. The TikTok For Business integration ties in with SHOPLINE’s marketing and advertising offerings to enhance the omnichannel solution for customers.  

This partnership is the latest in a slew of collaborations that SHOPLINE has established internationally including Meta (Facebook, Instagram, WhatsApp), Google, and payments and fulfilments partners such as PayPal, Atome, Stripe, Ninja Van, Klarna and OneShip, to strengthen SHOPLINE’s platform capabilities in e-commerce, social commerce and point-of-sales. 

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For all media enquiries, please contact:

Mandy Ang

Regional Head of Marketing


Christopher Wong

Communications Associate


About SHOPLINE Singapore

SHOPLINE is Asia’s leading smart commerce platform, offering solutions and services to merchants – empowering them to sell everywhere from anywhere. SHOPLINE enables merchants with omnichannel solutions so that merchants of all sizes can achieve local and international growth. 

Founded in 2013 and a member of the Silicon Valley-based 500 Startups accelerator in 2014, SHOPLINE has offices in Hong Kong, Taipei, Ho Chi Minh City, Bangkok, Guangzhou, Kuala Lumpur, Jakarta, Shenzhen, and Singapore. To date, SHOPLINE has helped over 350,000 merchants start and scale their retail businesses, including well-known brands such as Miniso, Linsy, AUKEY, Olympus, Moft, and Lush. 

For more information, visit




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