The number of consumers buying products from live streamers are growing each year. Like any influencer breaking ground on social media, live streaming can be daunting. To succeed at live selling, and turn it into a lucrative business like your favourite live seller, you’ll want to pay attention to these top tips.
Have you ever watched an influencer’s Instagram story about a sponsored product, swiped up to buy it, and regretted it immediately after? If you answered yes, then you probably have a pretty good idea about why live selling has absolutely exploded in popularity over the past decade.
In Singapore, the live streamer start-up (and SHOPLINE merchant) Mdada made over S$3 million in just 2 months – all through selling goods on their Facebook live streams.
The number of consumers buying products from live streamers are growing each year. Why is that? It’s simple – selling via live streams allows sellers the benefit of 1) assuring customers of the quality, make, and authenticity of the product, by 2) presenting them on video, and 3) answering customers questions in real time.
Like any influencer breaking ground on social media, live streaming can be daunting. To succeed at live selling, and turn it into a lucrative business like your favourite live seller, you’ll want to pay attention to these top tips.
1. Keep It Entertaining
What keeps you from going back to your favourite live streamer? I’m betting that the answer is: they’re entertaining. Live streaming is another form of online content, and keeping your streams fun, exciting, and interactive is a great way to build repeat viewers and customers! Ditch that shy bone, loosen up, and sell it to the camera!
You can even keep customers engaged by offering lucky draws and other exciting games. With SHOPLINE Live, you can offer all that and more with a touch of a button, so you can focus on engaging your viewers while we keep them coming back!
2. Build a Live Streamer Community
Remember that you’re building a community of viewers who trust and rely on you. The cornerstone of live selling and live streaming is authenticity and reliability. They’re your biggest supporters, and will likely share and recommend you to their friends. Make sure you’re building a good relationship with your viewers by constantly engaging them even outside your live streams.
Easier said than done right? Well, with SHOPLINE’s live commerce solution, all your customers are kept on file so you’ll never lose track. You can easily re-engage customers with a back-in-stock notification via their wishlist or broadcast your upcoming streams via email, SMS, and Facebook messenger!
3. Encourage Some Healthy Competition
Leveraging on your viewer’s sense of urgency is a great way to drive sales in live selling. Each viewer is up-against another, and when they get their desired item, that sense of excitement and satisfaction is unmatched when they one-up another. Think of ways to generate some healthy rivalry among your viewers so they feel driven to succeed.
SHOPLINE Live’s first-come-first-served vouchers are great for this, and it keeps viewers paying attention to your live stream so they don’t miss out. We also encourage users to crosspost their live streams to multiple Facebook pages (we have a guide here). This is a simple way to increase your viewership with minimal effort!
Don’t worry – all your comments (and orders) across your multiple crossposted streams are easily consolidated on SHOPLINE’s admin panel.
4. Leverage Relatability
A huge reason why people trust live streamers is because viewers feel like they’re “one of us”. In other words, live sellers are seen as genuine and relatable. They trust your recommendations and your products because you seem to know what they like, and what they want to purchase.
Viewers watching live streams want to see your products in real time, ask questions about them, and see it tested. This means you need to earn your customers trust by having a great product to sell, especially one that will stand the scrutiny of a live stream viewer.
Going all out on customer service is a big way customer’s feel like you’re relatable and genuine. It makes them feel heard. Keeping track of your customer’s feedback, providing them with order updates, or new releases can be done seamlessly through SHOPLINE.
Using video content to sell is a tried-and-true method for brands and retailers to engage their customers. Live Selling is simply the next step. It’s a unique medium and paying attention to how it differs from other mediums is your key to being a successful live seller.
Happy selling and don’t forget to tag @shoplinesg on Facebook!