4 Step Checklist To Setup Your Fashion E-commerce Store SEO

Keywords are crucial for your fashion e-commerce store when it comes to SEO. Here are some tips on keyword research and teaching you tricks to optimise your website SEO and surpass your competitors.

Keyword research is crucial when it comes to your fashion e-commerce store’s SEO. Keywords are here, so search engines know the content of a specific page. Thus when a user is searching for something similar, your site will pop up due to the search.

How well your SEO optimisation is will determine how up high your site will be. Google and other search engines have a formula and algorithm that determines the rankings, which is the secret to success if you know how these rules and rankings work.

Too many fashion e-commerce merchants focus on paid ads like Facebook ads and google shopping ads and neglect that SEO can bring you an insane amount of organic searches and increase revenue by doing so.

Suppose you have a fashion e-commerce store and don’t know where to start on keyword research and SEO. This is the right article for you to read. I’ll give helpful tips on researching and finding the right keywords, using them on ads, and optimising keywords for SEO.

Keyword research for fashion e-commerce stores

Before you start the keyword research, ask yourself. Who is my target audience? That determines how you would look for keyword SEO. What are you providing for them?

For example, if you sell denim jeans, you will have to look at your products, what sell’s well, and what you want to promote. Denim jeans are a word with a high search, but you can also go into detail and find specific styles or fits to attract more people looking for particular jeans rather than just jeans.

Focus on Demographic, fit, style, and designs. Ex. High waist jeans, Blue jeans, baggy jeans for women etc. Now I’ll show you a few tools to find these keywords.

Keyword planner

Using keyword planners where you’re placing ads is one of the best tools for keyword research. I personally use the Google keyword planner because I want my SEO in Google to be excellent. there’s no better place to do research than Google itself.

  1. Type your keyword into the google keyword planner; for example, jeans
  2. Choose the country you want to target and also a link to see the keywords of the link or website
  3. When the results show. I only focus on two rows. Average monthly searches and competition. I like to target words with medium or low competition and have a solid number of searches. (depends on the industry).
  4. Copy and paste the words you would like to use on google and see similar searches. These can be used for your long-tail keywords.
  5. If you want to check how these keywords are performing, you can also double-check your long-tail keywords in the google keyword planner.

Long-tail keywords usually have less traffic but are more precise and have higher conversion value. They’re valuable and help you slowly build traffic to that one link or ad—something helpful to use to generate a new audience and customers.

It’s okay to use a keyword that doesn’t have a lot of searches but has an excellent upward trend over a highly searched keyword with a downward trend that is highly competitive. In the long run, it will be more beneficial and budget-friendly.

 Google Trends

Google Trends is an excellent way to check on trending keywords for your fashion e-commerce store and a perfect way to check trending products. This is also a reference to building your product catalogue seasonal or annually for a clothing vendor.

I like to compare a few types of products in a category.

Ex. Blue jeans, baggy jeans, high-waist jeans

Ex. Mini dresses, Midi dresses, bohemian dresses, Plus size dresses

trends of fashion e-commerce store keywords

After the result comes up, you will see a highly detailed graph of the trend of each keyword and similar searches you can use as a reference or as a long-tail keyword.

Google Trends is used to validate my keywords and give me a better idea of the keywords I chose, so using both Google keyword planner and Google trends is a good combo. Plus, all the data comes from google rather than a third party, so you know it’s no BS.

Fashion e-commerce store SEO

Make SEO your advantage. Why do I say this? I would say most fashion merchants focus on Facebook ads and Google Shopping ads. I would say this is the norm to gain traffic. However, to succeed in long-term organic traffic is so important. I would say even more so than ads. It’s good for you to run ads and optimise your SEO simultaneously; you can get a balance of paid and organic traffic to your store.

Product titles

Product titles are the most critical yet straightforward element for all fashion e-commerce stores. You should have keywords in titles because it can help with organic traffic; for example, if someone searched blue jeans on google and your SEO is done well. Being on the first page can do wonders for your business and produce more revenue than you think.

Here’s a formula for you to follow for your product descriptions:

Product title = A (Core product) + B (style) + C (SKU – If any) + D (color, elements) + F (Further details: Weight, Capacity, etc.)


Most likely, you already have one or two most relevant keywords at this point. That’s not enough. So what you can do is do more research on keywords. Also, add the min descriptions.

For descriptions, there should be two main goals:

  1. Make sure your customers can understand the product, size, variants etc.
  2. Add keywords to your descriptions, so your site comes up when people search for these products.

It sounds very simple, but having this formula in all product descriptions can go a long way. One change might not be enough, but accumulative efforts can be life-changing, giving your products a boost in traffic.


When keyword placement is executed well, you rank higher in those keyword searches. Putting the right keywords in the right places is an element of SEO. Just remember the content is the most important and what makes the visitor stay longer.

It’s important to add keywords to synonyms of keywords to your headings. Titles such as headings and subheadings have a different HTML markup than the rest of the text; hence having your keywords in titles and making them clear and concise increases the crawlability of your site.

Another important key point is to have internal links available within the content. 

For example, do not write “click here to learn more”; instead, use a keyword as an anchor text and hyperlink to that specific page. This method is way more search engine friendly when it comes to SEO. Search engines will recognise the keyword, anchor text and hyperlink.

List of fashion e-commerce keywords

Here is a list of fashion keywords that have a high search rate. It’s a good idea to incorporate these products into your product catalogue. However, continuously monitor keywords on products you’re selling and constantly optimise the keywords to make your store stand out long term. Following overall trends can also spike up your revenue if you can plan ahead.

  • Blue Jeans
  • Baggy jeans
  • Cargo Pants
  • Bomber Jacket
  • Smart casual women
  • Prom dresses
  • Cocktail dresses
  • Denim skirt
  • Bomber jacket
  • Bra tops
  • High rise pants

Key takeaways

  • Keyword research is a must for a fashion e-commerce store
  • Continuously optimise product titles and descriptions for more organic traffic
  • SEO is an important factor and is a good add on is you already do paid ads like google Shopping
  • SEM and SEO are keywords reliable, so nailing keywords boost performances

Want to get straight into it? We highly recommend using SHOPLINE to start your online store. It’s easy to use, perfect for beginners, and incredibly affordable. Sign up for a 7-day free trial to get started.

Go to the SHOPLINE Academy blog page to find more educational blogs



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