Are you using the right Facebook ad format? According to statistics from Hootsuite, Facebook’s monthly active users have exceeded 2.5 billion, and advertising reaches about 1.95 billion users as of 2020. To increase brand awareness on Facebook, a complete advertising strategy is crucial. We must understand what Facebook ad formats are available.
And how can brands penetrate into consumers’ lives among the majority of Facebook users? With the variety of Facebook advertising formats around, you can not only effectively build your brand, but also capture the attention of consumers and convert them to become your brand VIPs! Now let us introduce you to the following 3 major Facebook advertising formats to help you understand and find the most suitable advertising format for your brand!
Article Directory
Image Ads
Video Ads
Dynamic Ads
Image Ads
The fastest and simplest presentation of brand activities and products.
Use clean and concise format to present wonderful and eye-catching images, coupled with interesting copywriting relevant to the customer group, to clearly convey the brand concept and event promotional content. But pay special attention to the image text ratio where it needs to be within 20% in order to not reduce the number of people reached, for better results. This format can be placed in every slot. It is the most commonly used advertising format in the early stages of running a brand. This is also helpful when image materials for advertising content is limited.
Video Ads
Use videos to enhance brand image and deepen consumer memory.
Through story content, you can guide consumers to meet your brand, display your products, promote flagship activities etc. The available formats are In-stream videos, news feeds, and stories. Dynamic images are used to attract users browsing on social media to stay and watch. Through in-depth content browsing and further interactive, impressions are generated.
Nowadays, the popular IG stories can also be applied as video advertisements. Through the assigned IG location from the SHOPLINE admin panel, brands can reach demographic groups completely different from those found on Facebook. The Stories ads uses full-screen format with an aspect ratio of 9:16; effectively In line with the screen of the mobile phone, convenient for users to watch from anywhere.
In addition, the text ratio of the video thumbnail is the same as the image thumbnail, hence must be within 20% to avoid reducing the number of people who are reached. Similarly to the stories, the aspect ratio of other video formats is recommended to range from 9:16 to 16:9 so as not to affect the image rendering ratio.
Figure 1. Different Facebook ad formats
Dynamic Ads
The most personalized form of advertising.
As long as the user browses the website; and even further acts, such as in adding to the shopping cart, putting items in the wish list, etc. The Dynamic Product Ads can automatically promote the product. Thus, products that each user sees are different and what is promoted to be seen will be the item that users are most interested in, so as to attract purchases and arouse users’ desire to consume. It is the most effective form of advertising for converting orders. In terms of advertising presentation, dynamic ads can automatically streamline product images from the catalog and product details, together with other advertising formats such as carousels and collections to present diverse dynamic advertisements. This format creates the most personalized advertising method.
Figure 2. Dynamic Carousel Ads and Dynamic Collection Ads
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How to create dynamic ads
- Catalog: The catalog content must contain the product information to be promoted namely product prices, product descriptions and other related information. Generally, the creation of catalogs is quite complicated. It is necessary to manually enter each product or ask coders to write code that updates on the latest inventory status of the product. Establishment, and maintenance require time and effort. If the product inventory status is not updated regularly, the advertised product will not have the latest and most immediate price and stock availability. It is easy to cause the ad to promote products out of stock and at different prices, in turn, affecting consumers’ willingness to buy.
- Pixel: A Facebook pixel is a piece of code that is placed on your website to measure and optimize the effectiveness of advertising and marketing activities, and to accumulate website data for subsequent marketing and promotion. Pixels embedding also requires coders to embed them in the correct location on the website in order to receive accurate information.
With all that has been said, store owners do not need to worry as SHOPLINE is an official Facebook partner. Through our system integration, you can connect your store with your Facebook Page, Facebook pixel, and product information through the FBE business extension in the store admin panel. Such system Integration solves the time required to re-upload one product one by one to the Facebook shop and regularly maintain the data on both sides. How convenient and time-saving and easy to set-up!
