SHOPLINE adds Instagram LIVE integration to suite of Social Commerce solutions (2022)

Instagram Live Integration SHOPLINE social commerce

SHOPLINE, a global smart commerce platform, today announced the availability of an Instagram LIVE integration enabling over 350,000 SHOPLINE merchants to begin selling via Instagram LIVE effortlessly. This new feature joins other existing Instagram integrations from SHOPLINE such as Instagram Shopping and Instagram Direct in further establishing SHOPLINE merchants as front-runners in the growing social commerce landscape.


An Opportunity to Connect

With continued restrictions due to the ongoing pandemic, live-selling has been accelerating globally. With approximately 1 billion monthly active users on Instagram, and 83% of consumers discovering new products on Instagram, the social platform presents an opportunity for businesses and brands to connect with consumers. Today, SHOPLINE merchants are now empowered to create a safe and interactive shopping experience via Instagram LIVE.


Selling Seamlessly on Instagram

Earlier in 2020, SHOPLINE had also integrated its livestream tool with Facebook for merchants to engage with customers in real-time, and to drive conversions. To help merchants extend the reach of multiple social media channels, the addition of the Instagram LIVE integration will now allow merchants to manage livestream and customer comments on both SHOPLINE LIVE, Facebook, and Instagram through one single backend system.=


Looking to the future, SHOPLINE plans to continue adding on new features to help merchants convert on Instagram as seamlessly as possible. SHOPLINE’s latest integration of Instagram LIVE includes:

  1. Setting of custom keywords to trigger orders via SHOPLINE’s admin system
  2. Sending of automatic checkout links once customers leave keyword comments via Instagram Live
  3. Setting up of LIVE games via SHOPLINE’s admin system


Fiona Lau, Co-founder and Chief Operating Officer of SHOPLINE said, “We are thrilled to work with Meta to continuously enable ease of LIVE commerce for our merchants. With the addition of Instagram LIVE as part of our Social Commerce offering, this is another significant step in helping merchants expand their consumer touchpoints, and ultimately grow sales.”

Jeff Lim, General Manager of SHOPLINE Singapore added, “We find LIVE commerce to be the most effective form of interaction with our audiences, bringing them just a bit closer to an in-person experience while driving sales. Together with Meta, we hope to create an entertaining and interactive livestreaming option via Instagram for everyone including our local merchants and the public.”


Instagram LIVE Merchants see Continuous Growth in Revenue and Orders 

The new integration aims to build on the existing SHOPLINE Social Commerce offering, which has already helped merchants host over 60,000 livestream events, and collected over 60 million comments from consumers during livestream events in 2021 alone. In Singapore alone, more than 40% of SHOPLINE Singapore’s merchants have already adopted social commerce as their main sales channel with top merchants earning up to SGD 300,000 per livestream.

In Southeast Asia, social commerce growth doubled in the first half of 2021 with orders and revenue generated per order jumping 102% and 88% respectively in the first half of 2021. Studies have shown that over 73% of total shoppers in Singapore have adopted social media as their main shopping platform, with 43% having used social media to make 1-2 purchases per month. With the SEA social commerce scene emerging, merchants in markets like Thailand, Singapore, and Malaysia can also expect a continuous boom in social commerce in the years to come with the help of SHOPLINE’s Social Commerce solutions.


SHOPLINE’s Array of Features Help Merchants Maximise Social Commerce

SHOPLINE’s suite of solutions present new businesses with an opportunity to get started on social commerce, while helping more established businesses maximise their social commerce potential.

To further illustrate, merchants can now easily highlight key products during Instagram or Facebook LIVE broadcasts, and customers can add products into their shopping cart by simply commenting keywords in the chat box and making payments directly without leaving the livestream, before receiving automatic order confirmation message or delivery information through Facebook Messenger or Instagram Direct. For merchants, managing and tracking the status of orders has never been easier with SHOPLINE Message Centre’s one-stop functionality.

Looking ahead to 2022, SHOPLINE will continue to drive the development of a complete social commerce ecosystem and be the trusted partner for businesses looking to build their social channel presence.


Customer Checkout Flow Instagram Live

SHOPLINE Aims to Build a Holistic Commerce Ecosystem to Support Merchants

In addition to Social Commerce, SHOPLINE also serves as a full-featured platform with services including online store opening, payment and logistics services, advertising placement, marketing strategy consultation, CRM tools, retail POS system, O2O solution and more to empower merchants to succeed in omnichannel retailing, social commerce and cross-border sales. From individuals to international brands, SHOPLINE provides complete commerce solutions and customised services to support all kinds of merchants.

SHOPLINE online store platform is designed to boost sales and handle everything from product listings, payments, shipping to marketing promotion settings. Moreover, SHOPLINE’s POS system streamlines every in-store operation including the checkout process, stock management, membership sign-ups, and even staff attendance. Giving customers an elevated shopping experience while merchant can easily implement O2O solutions in order to meet consumer needs.

In addition to different commerce needs, SHOPLINE also provides a full range of services and commerce solutions such as Advertising Agency Service, Smart Ads System, SHOPLINE Payments, SHOPLINE Logistics and more to give businesses everything they need to succeed in retail, and support businesses to succeed everywhere.

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